I love this — encourage the critical young swing voters to get engaged with the Presidential campaigns by handing out virtual goods:
Yes, indeed, Microsoft (MSFT) has decided to unite the worlds of politics and video games in a single place, placating an audience that no one knew existed. Starting on Wednesday, subscribers of Microsoft’s Xbox Live service will be able to stream the presidential and vice presidential debates to their TVs via the Xbox. Oh, and this experience will be interactive, with viewers able to use their controllers to answer questions about the debate. Think Halo for political junkies.
No, seriously. Microsoft will actually dole out a free Halo 4 Warrior Avatar Armor outfit to anyone who watches three of the four debates on their Xbox.